Nike Peach Jam is the pinnacle of grassroots basketball. 

Each summer 24 out of the Elite Youth Basketball League’s 40 teams earn the right to reach the league’s culminating tournament. At the grassroots level, a Peach Jam title is as coveted as an NBA title or even an Olympic gold medal. Just about every NCAA coach in America attends the event. NBA elite such as 2017 finals MVP Kevin Durant, Shaquille O’Neal, Penny Hardaway, Chris Paul, and Victor Oladipo, just to name a few, also attended this year. All to bear witness to the future of the game of basketball. 

2017 Peach Jam in Pictures explores the ethos of Peach Jam. Jon Lopez uncovers the personality of the teams and delves into the heart of the emotion and passion for the game from its coaches, players, parents, and fans. This title provides a glimpse into not only the future stars of the game, but also its culture.