Solve Any Problem Faster, with Less Risk and Lower Cost
Unprecedented access to infinite solutions has led us to realize that having all of the answers is not the answer. From innovation teams to creativity experts to crowdsourcing, we’ve turned from one source to another, spending endless cycles pursuing piecemeal solutions to each challenge we face.
What if your organization had an effective and systematic approach to deal with any problem? To find better solutions, you need to first ask better questions. The questions you ask determine which solutions you’ll see and which will remain hidden.
This compact yet powerful book contains the formulas to reframe any problem multiple ways, using 25 lenses to help you gain different perspectives. With visual examples and guidance, it contains everything you need to master any challenge.
This book will help you:
• Discover why we are hardwired to ask ineffective questions and learn to work through those barriers.
• Understand the power and importance of well-defined questions.
• Reframe any problem multiple ways to help you find the optimal solution.
• Move from idea-based innovation to question-based innovation that drives higher ROI.
Apply just one of the lenses and you will quickly discover better solutions. Apply all of them and you will be able to solve any problem—in business and in life.



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