The Fashion Business Manual is the world’s first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.
LOVE it!!! I’ve always been a visual learner so all the supporting illustrations and graphics help me to understand without any stress. The book provides all the basic and practical fashion business information, I can see myself referring back to this regularly all the time!
