Charity Wines approached Charity Hop Sports Marketing the Winter of 2007 to assist pairing professional baseball players and wine labels with athlete proceeds to going to charity. A year later, more than a million dollars was raised from charity wine sales nationally. Through 2011, more than $1.7 million has been raised partnering with 30+ athletes in MLB, NHL and NFL across 10 markets. The history is in this book. The future is in the making.