Did the world really need *another* copywriting book?

Whenever I tell people I'm a copywriter, the second thing they usually ask (after "Ah ok, so…um…what is that?") is: How did you get started?

Well, I did by consuming dozens of books, hundreds of blog posts and a few online courses.

But, in retrospect, was that the optimal way?

I can't speak for all copywriters, but I don't believe it a stretch to say there was no definitive guide for us to follow when we were starting out.

I liked Ogilvy.

I liked Bly.

I liked Kennedy.

I liked Halbert.

I liked Caples.

That said, I would've much rather had just ONE resource that was all-inclusive, up-to-date, and wasn't the length of a novel.

That is why I wrote The Copywriting Manifesto.

It is the mentor I wish I had when I was starting out.

And I hope it does for you what I can only imagine it would have for me.