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Behind every successful business is a story. It begins with a vision, and then—a leap of faith. Along the way, people make bold decisions, ride through booms and busts, and sometimes, they find success. From Wondery, the makers of the hit series Business Wars, and Lindsay Graham, the host of American History Tellers and American Scandal, comes a weekly podcast that brings you the true stories of the brilliant but all-too-human business leaders who risked it all, the critical moments that led to their triumph or failure, and the ideas that transformed our lives. From Walt Disney’s attempt to create a second “Happiest Place on Earth” in Florida after a rocky start to his first theme park—to the leaders at Coca-Cola, who were blindsided by consumers’ revolt against New Coke. From the birth of iconic brands like the Dollar Store or MTV, to the sudden death of others—what did it take for these businesses to take off, and what was the cost?

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