In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world—and local tourism—can adopt a newsroom mindset. We explore the importance of timeliness, authentic storytelling, and relationship-building, using a standout campaign from Hattiesburg, Mississippi, as a case study. Whether you're working in sports, tourism, or PR in general, this conversation is packed with actionable advice you won't want to miss.

Id. d’épisode : 1000688826928

GUID : 7e3dada8-f297-48ac-88e8-c4762aa13fad

Date de publication : 4/2/2025 à 10:00:00