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B2B Marketers on a Mission

B2B Marketers on a Mission

EINBLICK
Date de sortie : 2024-04-11
B2B Marketers on a Mission - QR Code
LibreNew
137 épisodes
Audio
Écouter sur Apple Podcasts
LibreNew
137 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2024-04-11
L’épisode le plus récent
How to Create Truly Differentiated B2B Content

How to Create Truly Differentiated B2B Content

Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) on how B2B marketers can develop truly differentiated content. Joe highlighted the pitfalls to avoid and discussed the importance of conducting research and why B2B marketers sho.
Durée : 43:07
Lecture
There is so much pressure for B2B marketers to produce content consistently that much of it ends up being uninteresting, generic, and not very helpful. A lot of content also immediately starts with SEO and this leads to marketers drowning in a “sea of sameness.” How can marketers break out of this mold to produce content that provides a unique perspective?
That’s why we’re talking to copywriter and content marketing expert Joe Sweeney (Content Marketing Strategist, The Content Marketing Commute) about how B2B marketers can develop truly differentiated content. During our conversation, Joe highlighted the pitfalls to avoid and why boring B2B content is a thing of the past. Joe also discussed the importance of conducting research and why B2B marketers should build relationships with subject matter experts (SMEs).
Id. d’épisode : 1000652078313
GUID : https://www.einblick.co/podcast/137-how-to-market-complex-products-to-engineers-dr-masha-petrova-copy/
Date de publication : 11/4/2024 à 01:30:32

Description

This show aims to serve marketers and digital entrepreneurs in B2B industries, and provide them with an opportunity to listen to quality content that will motivate them to succeed as well as strategically pivot their businesses.
Listen to sound bites that will encourage you to think differently, and get inspiration from interviews with B2B marketers, digital entrepreneurs, as well as industry experts who will share their stories, achievements, and key lessons on how to continuously improve your marketing in order to scale.

Adresse du flux

https://www.einblick.co/feed/podcast/

Apple Podcasts : Avis des utilisateurs

2024-04-11

Great show, love the guests!

Christian is a great host! Love the way he interacts with the guests and pulls really good insights out of them.
Harry5467