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Ekimetrics

Ekimetrics

Ekimetrics
Date de sortie : 2023-02-07
Copyright © 2020 Ekimetrics
Ekimetrics - QR Code
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12 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
12 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2023-02-07
Copyright © 2020 Ekimetrics
L’épisode le plus récent
YouTube x Ekimetrics: How data science is supporting music artists

YouTube x Ekimetrics: How data science is supporting music artists

Does an artists’ presence – or lack of – on YouTube affect their streams? In this episode, we’re sharing the findings of a long-running project with YouTube, two record labels, and numerous international artists. We began in France and Germany..
Durée : 33:31
Lecture
Does an artists’ presence – or lack of – on YouTube affect their streams?
In this episode, we’re sharing the findings of a long-running project with YouTube, two record labels, and numerous international artists. We began in France and Germany – and recently expanded into the UK.
Featuring YouTube’s Alix Greaume, Label and Artists Relations Manager, and Greg Chappell, Data Science Manager at Ekimetrics. We’ll be sharing details from the project and how it worked, the value to both artists and their record labels, and what these kind of projects mean for the industry going forward.
Hosting the discussion this week, we have guest host Marianne Chehade, a Senior Consultant also at Ekimetrics.
Id. d’épisode : 1000598447065
GUID : 5fe63dc3-e93d-49fa-9221-e92c497b9c2c
Date de publication : 7/2/2023 à 10:48:00

Description

Leveraging data effectively is complex and challenging. And Ekimetrics is here to explain it in human terms – getting straight to the heart of how it can help your business.
On the Ekimetrics Podcast, you can expect straightforward conversations about marketing performance with leading figures across different industries – from grocery and luxury retail, to financial services and beyond.
We’ll be exploring the challenges facing different sectors and how unique data insights and marketing optimisation can give your business the edge.
Ekimetrics is a pioneering Global data science consultancy, enabling companies to build powerful data and analytics capabilities to drive marketing and business performance.
Recently named a strong performer in the 2020 Forrester Wave report for its marketing measurement and optimisation solutions, Ekimetrics helps brands unlock unique audience and market insights to drive efficiencies and return on investment.

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