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Build an Obsession Brand

Build an Obsession Brand

Date de sortie : 2025-06-27
Build an Obsession Brand - QR Code
99 épisodes
Audio
Écouter sur Apple Podcasts
99 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2025-06-27
L’épisode le plus récent
#114. Building a Brand That Competes: The Power of Strategy and Data with Eleanor Beaton

#114. Building a Brand That Competes: The Power of Strategy and Data with Eleanor Beaton

You are not your business, but you do owe it your leadership. In this episode, I’m joined by powerhouse founder, coach, and podcast host Eleanor Beaton to unpack what it really takes to build an enduring brand. From mastering premium positioning to s
Durée : 47:12
You are not your business, but you do owe it your leadership.
In this episode, I’m joined by powerhouse founder, coach, and podcast host Eleanor Beaton to unpack what it really takes to build an enduring brand. From mastering premium positioning to separating your personal identity from your product, Eleanor drops truth bombs every product-based founder needs to hear.
What You’ll Learn:
Why being obsessed with your customer is your most underutilized advantage
The mindset shift every founder must make to scale sustainably
Why women entrepreneurs over-rely on marketing and how to fix it with sales
The real difference between producers and replicators (and why it matters for growth)
What Fenty and Good American get right about brand positioning
If you’ve ever felt like you’re too close to your business to sell it, or you're relying on marketing when it’s a sales problem, this conversation is your wake-up call.
About Eleanor
Eleanor Beaton is the founder of Safi Media, a coaching and education company dedicated to doubling the number of women founders who sustainably scale to $1M+ by 2030, and the host of the Woman Owned podcast, now ranked in the top 0.5% of all podcasts globally, providing insights and strategies to empower women entrepreneurs.
Since 2016, Eleanor has provided training to over 25,000 women entrepreneurs worldwide. A former chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has won national awards for her achievements in entrepreneurship, leadership development and business journalism. She lives in Nova Scotia with her husband and two sons.
Connect with Eleanor
https://www.safimedia.co 
https://instagram.com/eleanorbeaton 
https://www.linkedin.com/in/eleanorbeaton/ 
https://safimedia.co/podcast/ 
✨ GROW YOUR BRAND:
Ready to build an obsession brand and scale it with scientific precision? Connect With Me
✨ FREE TRAINING:
Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging
✨ CONNECT:
🖥  Website: Startward Consulting 
📷  Instagram: Follow Me On Instagram
📷 Youtube: Subscribe To My Youtube Channel
Id. d’épisode : 1000714780209
GUID : e9e84081-381e-4853-81c4-2919bdc48daf
Date de publication : 27/6/2025 à 10:00:00

Description

People often ask me: ““What’s the #1 thing that allows product-based entrepreneurs to make that leap from bootstrapped and broke to cash flow positive?"
My answer is always the same:
Learning how to grow their revenue with scientific precision.
So why is it so hard to cross that profit-bridge and start seeing momentum in your cash flow?
The answer is simple.
You can’t build a brand entirely on intuition and gut-feel. You need to know your numbers.
I’ve worked with local start-ups and massive corporate brands like Dove, L’Oreal, Chobani, and Lays. And now, I’m sharing that same magic with you!
Tune in to learn how data-driven brand obsession is your ticket to new heights in your business (and your sales!) You’ll hear a mix of my handpicked guest experts, live consulting calls, and my everyday musings based on my many years in the biz.
Learn from my mistakes, celebrate my clients’ successes, and get excited for what comes next. The best is yet to come!

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