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Changing The Sales Game

Changing The Sales Game

Date de sortie : 2026-04-13
©2020
Changing The Sales Game - QR Code
259 épisodes
Audio
Écouter sur Apple Podcasts
259 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2026-04-13
©2020
L’épisode le plus récent
Journey First Selling: Account-Based Value Propositions That Speak to Every Decision-Maker with Brent Keltner (Episode 260)

Journey First Selling: Account-Based Value Propositions That Speak to Every Decision-Maker with Brent Keltner (Episode 260)

In today's episode, you'll discover: 1.     What is a buying committee, and why is it so important in B2B sales today? 2.     What is an account-based value proposition, in simple terms? 3.     What is the biggest mistake your sales te
Durée : 38:35
In today's episode, you'll discover:
1.     What is a buying committee, and why is it so important in B2B sales today?
2.     What is an account-based value proposition, in simple terms?
3.     What is the biggest mistake your sales team may be making when selling to large accounts?
To support these three takeaways, I chose a quote from Gemma Davies:
"When you're trying to create change, you also need to change the mindset of the organizations you work with because they're used to doing things their way."
About Brent Keltner, Ph.D:
Brent is President of Winalytics LLC and creator of the Journey First Growth methodology. He helps B2B marketing and sales teams align around the buyer journey to accelerate revenue growth across industries, including SaaS, Education, and Healthcare.
How to Get in Touch with Brent Keltner:
Website: https://winalytics.com/
Email:  partner@winalytics.com
Gift: Free Chapter on website- "The Revenue Acceleration Playbook."
Stalk me online!
Linktr.ee: https://linktr.ee/conniewhitman
Communication Style Assessment (CSA)™:  https://changingthesalesgame.com/communication-style-assessment/
 
Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.
Id. d’épisode : 1000761314146
GUID : 5a67ad4b-7561-4546-a0fe-f6ea9dfad7c8
Date de publication : 13/4/2026 à 14:30:00

Description

Beyond the bottom line. Creating true success in sales is creating real solutions for your clients. Product knowledge is great but relationships, and understanding your client's goals will help you stand out from the crowd. You'll be able to anticipate their future needs and troubleshoot a potential problem. This means listening and focusing on the person you are working with, even if it's on zoom. Connie Whitman knows sales. Changing The Sales Game will help you tighten the gap between you and your customer. Listen in for tips on how to become a trusted team member with resources, answers and ideas to solve the challenges they face, you'll be happy you did.

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