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Let’s talk ABM

Let’s talk ABM

strategicabm
Date de sortie : 2021-09-16
© 589406
Let’s talk ABM - QR Code
LibreNew
30 épisodes
Audio
Écouter sur Apple Podcasts
LibreNew
30 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2021-09-16
© 589406
L’épisode le plus récent
30. ABM: Powering the digital transformation of supply chain | SDI

30. ABM: Powering the digital transformation of supply chain | SDI

Durée : 26:44
Lecture
In this episode of Let's Talk ABM, Declan chats to Debra Yorkman, VP of Marketing at SDI. Debra sets and guides the overall strategic and tactical execution of SDI’s marketing and branding initiatives. Debra deploys ABM to help customers and target accounts learn the value of the digital transformation of their supply chain.
Here's what they cover: 
- Why the last 18 months has been an inflection point
- How contextualized news can drive results
- What the hardest part of ABM is
- Advice on how to succeed at Account-based Marketing
Id. d’épisode : 1000535523522
GUID : c311d6f6-04c1-4c56-984e-e8fd11ab38e5
Date de publication : 16/9/2021 à 13:01:59

Description

Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.

Adresse du flux

https://anchor.fm/s/561ea694/podcast/rss

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