In this episode, Jordan and I talk about his transition from freelancer to strategist, how he found his niche working with Amish farmers, and more.

• Transitioning from freelancer to strategist (and the steps he took in between) • How he repositioned himself to sell more strategic offerings • Exploring alternative niches before stumbling into a new niche—Amish farmers! • How a "Golden Goose" relationship led to three clients (and counting) • The benefits of aligning your personal identity with the niche you serve • Using a performance-based compensation model with a fixed base and % of revenue • How Jordan manages scope and delivers his engagements • The benefits of a retainer-based model vs. only project work • How Jordan plans to find more clients when his target market isn't online • Mindset shifts around mass vs. small audience marketing (resonance)

Key Links and Resources Jordan on LinkedIn: https://www.linkedin.com/in/jordanmogck/Jordan’s website: https://nicenewsletter.com/Jordan on X: https://x.com/Jamogck

00:00 Intro 09:09 Finding Your Niche 6:52 Marketing Amish Farms 24:09 Retainer Clients 27:47 Marketing Strategies 35:32 Mindset Shifts 47:29 Follow Jordan

Id. d’épisode : 1000693738940

GUID : 0dea6f58-c569-4cc4-8e83-8afc92de856f

Date de publication : 18/2/2025 à 22:08:30