À proposConditionsConfidentialitéContact
 
Actualisation
B2B Content Strategist

B2B Content Strategist

Amy Woods
Date de sortie : 2025-06-03
© Copyright 2023 Content 10x Ltd.
B2B Content Strategist - QR Code
Libre0%
43 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
43 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2025-06-03
© Copyright 2023 Content 10x Ltd.
L’épisode le plus récent
Scaling Account-Based Marketing Without Losing the Personal Touch with Jess Larkin

Scaling Account-Based Marketing Without Losing the Personal Touch with Jess Larkin

What does it really take to make account-based marketing work at scale? For Jess Larkin, Director of Strategic and Financial Services Marketing at Confluent, it’s about building the right team structure, working closely with sales, and getting creativ
Durée : 30:16
Lecture
What does it really take to make account-based marketing work at scale? For Jess Larkin, Director of Strategic and Financial Services Marketing at Confluent, it’s about building the right team structure, working closely with sales, and getting creative with content – especially when it comes to repurposing.
In this episode, Jess shares how she turns assets created for a broad audience, like whitepapers and webinars, into highly personalized content for key accounts, and why that approach works better than starting from scratch. She also talks about the role of account pods, finding great vendor partners, and how AI is being used (carefully) to support the process.
Find out:
How to repurpose core assets into one-to-one content for ABMWhat makes a vendor feel like an extension of your teamHow to balance in-house strengths with external supportHow cross-functional account pods support personalized marketingThe limits of AI – and why context still matters
Important Links & Mentions
Jess on LinkedIn: https://www.linkedin.com/in/jesslarkin/Confluent: http://confluent.io/Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/ B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/ Content 10x: https://www.content10x.com/
Id. d’épisode : 1000710949060
GUID : c63ae255-c6d3-4cd0-a273-5a022ef4874d
Date de publication : 3/6/2025 à 03:00:00

Description

How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth?
Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies.
If you want to excel as a content marketing leader, this is the show for you. Listen in on inspiring conversations that will encourage you to think differently and help you continuously improve your workflow and overcome your content marketing challenges.

Adresse du flux

https://feeds.captivate.fm/b2b-content-strategist/

Apple Podcasts : Avis des utilisateurs

Pas d'entrée