L’épisode le plus récent
[EN] 3:2 How to recognize a brand (with Jenni Romaniuk) Veuve Clicquot Champagne has one of the most fascinating founding stories ever told — truly worthy of a novel — yet the reason it’s most famous is far simpler: its yellow label.
Technically, this element is known as a distinctive asset.
We discuss
Durée : 28:46
Veuve Clicquot Champagne has one of the most fascinating founding stories ever told — truly worthy of a novel — yet the reason it’s most famous is far simpler: its yellow label.
Technically, this element is known as a distinctive asset.
We discuss this with Jenni Romaniuk, professor and researcher at the Ehrenberg-Bass Institute, author of numerous studies and books including Building Distinctive Brand Assets, and quite possibly the world’s leading expert in this field.
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Sources:
- J. Romaniuk, Building Distinctive Brand Assets, Oxford University Press, 2018
- J. Romaniuk, Better Brand Health, Oxford University Press, 2023
- J. Romaniuk & B. Sharp, How Brands Grow Part 2, Oxford University Press, 2015
- Tilar J. Mazzeo, The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It, HarperCollins, 2008
GUID : ab9368c2-49ac-4b36-a5fb-cf83b9da2165
Date de publication : 27/3/2026 à 00:02:00
