À proposConditionsConfidentialitéContact
 
Actualisation
Masters of Comms • EN

Masters of Comms • EN

Date de sortie : 2022-11-09
© Copyright 2022 Masters of Comms
Masters of Comms • EN - QR Code
2 épisodes
Audio
Écouter sur Apple Podcasts
2 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2022-11-09
© Copyright 2022 Masters of Comms
L’épisode le plus récent
Why storytelling is so important to your Corporate Comms strategy

Why storytelling is so important to your Corporate Comms strategy

Durée : 17:38
Masters of Comms welcomes Sam Bleazard, Employer Brand Content Producer at Fortnum & Mason, where he has put a modern spin on a heritage internal comms brand. Sam is recognized with more than 25 years of experience, where he has been successfully transforming comms strategies at leading organizations. Sam shares his insights on how to implement an impactful storytelling strategy at traditional organizations and beyond. Uncover Sam’s key takeaways for introducing storytelling into an organization, which compels audiences to take an active role in internal communications.
Sam advised us to read:
You Are Not a Gadget: A Manifesto by Jaron Lanier
Ten Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier
Id. d’épisode : 1000585618867
GUID : 2f7ee0ff-8cb7-4a05-a9a5-30469b273bb7
Date de publication : 9/11/2022 à 09:00:00

Description

Our vision of internal communications
Corporate communication is undergoing a major transformation: it has had to adapt to a work-from-home culture, along with the new needs of employees. Today's digital environments are forcing companies to rethink and innovate their messages, formats, and how they interact within their organisations’.
Masters of Comms promotes a new vision of corporate communication that aligns with the workplace of today: more editorialized, more visual, more engaging. The focus is on the employee, listening to his or her specific expectations, and offering new channels to express themselves, and participate in useful communication activities within the company.
Hybrid work, the digital workplace, employer branding, employee engagement, social selling, employee advocacy... the new topics for communication are numerous. How can they be tackled and turned into real levers for company performance? How can we ensure that employees are also involved in the communication journey?
Masters of Comms invites experts to share their experiences and give you the keys to their success. In each episode, our guests will share issues they have faced, the obstacles they have had to overcome, and the means they have used to mobilise and obtain results.
You can find Masters of Comms at www.mastersofcomms.com, and on all major podcast platforms.
Masters of Comms is a podcast series produced by Sociabble.

Apple Podcasts : Avis des utilisateurs

Pas d'entrée