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Influencer Impact

Influencer Impact

Justin Levy
Date de sortie : 2023-01-19
© Justin Levy
Influencer Impact - QR Code
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5 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
5 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2023-01-19
© Justin Levy
L’épisode le plus récent
The Importance of Relationship Building in B2B Influencer Marketing with Ryan Bares

The Importance of Relationship Building in B2B Influencer Marketing with Ryan Bares

Durée : 33:27
Lecture
There are several differences between B2C and B2B influencer marketing but one that never changes is the necessity of relationship building.
To explore this more, I chatted with Ryan Bares, Global Influencer Marketing Lead at IBM. Prior to IBM, Ryan worked at Google where he worked on the Google Maps team where he leveraged influencers to write reviews and updates to local places on Maps.
Learn about Ryan's experiences at IBM and Google and takeaways that you can apply to your influencer marketing programs.
Also, since we recorded this during the holiday season, you can also hear our predictions for 2023.
After listening to the episode, make sure you connect with Ryan:
Twitter / LinkedIn: @ryanbares
And, if you enjoy learning about influencer marketing and private communities, please consider subscribing to the Influencer Impact newsletter. Until next time!
Id. d’épisode : 1000595545569
GUID : ff006105-f489-4260-b630-6ec6e470ce7d
Date de publication : 19/1/2023 à 22:41:08

Description

Influencer Impact is a weekly podcast featuring an industry expert discussing B2B influencer marketing and dark social. Whether you're new in your role or a seasoned pro, you'll learn new strategies and tips for driving real business value. Featuring host, Justin Levy, an industry-leading influencer marketing and dark social thought leader, each week you'll learn from brand leaders, strategists, practitioners, and software vendors.

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https://anchor.fm/s/bc97b578/podcast/rss

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