À proposConditionsConfidentialitéContact
 
Actualisation
Measure Up

Measure Up

Jim Gianoglio, Simon Poulton
Date de sortie : 2025-11-12
© Jim Gianoglio, Simon Poulton
Measure Up - QR Code
Libre0%
39 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
39 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2025-11-12
© Jim Gianoglio, Simon Poulton
L’épisode le plus récent
Driving Business Growth through Experimentation - with Kelly Wortham & Ton Wesseling

Driving Business Growth through Experimentation - with Kelly Wortham & Ton Wesseling

Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation.Version B: Have you ever wondered what makes for a great experimentation culture?(Let us know in the comments which versi
Durée : 50:36
Lecture
Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation.
Version B: Have you ever wondered what makes for a great experimentation culture?
(Let us know in the comments which version you prefer!)
We were lucky to talk with Kelly Worthham and Ton Wesseling, both experts in decision science and experimentation.We cover the transition from traditional conversion rate optimization (CRO) to broader growth engineering, organizational transformation for better decision-making, and the impact of AI on experimentation.
Discover how conferences like Experimentation Island and Conversion Hotel foster deep, meaningful conversations and collaborations within the community.
Links from the show:
The Conference known as Conversion Hotel
The Conference known as Experimentation Island
Test & Learn Community
No Hacks Podcast
Experimentation Culture Awards
00:00 Introduction and Casual Banter
00:52 Halloween Candy Stories
02:27 Introducing the Special Guests
02:41 Kelly Worthham's Background
03:58 Todd's Background and Contributions
05:18 Experimentation Island Conference
13:57 Conversion Optimization vs. Growth Optimization
25:07 The Risk of Imitating Big Brands
25:22 Helping Businesses Make Data-Driven Decisions
27:02 Building Effective Experimentation Processes
30:22 Challenges in Replicability and Experimentation
34:54 The Role of AI in Experimentation
40:52 Future of Experimentation and AI
48:32 Concluding Thoughts and Recommendations
Id. d’épisode : 1000736468648
GUID : 99aae607-b622-4dc6-a288-69746ee92b51
Date de publication : 12/11/2025 à 18:07:32

Description

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.

Adresse du flux

https://anchor.fm/s/ee2351c4/podcast/rss

Apple Podcasts : Avis des utilisateurs

Pas d'entrée