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Demand Decoded: Demand Generation & Business Growth

Demand Decoded: Demand Generation & Business Growth

Date de sortie : 2026-04-29
© 2026 Demand Decoded
Demand Decoded: Demand Generation & Business Growth - QR Code
125 épisodes
Audio
Écouter sur Apple Podcasts
125 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2026-04-29
© 2026 Demand Decoded
L’épisode le plus récent
Website Strategy vs Design: The Approach That Actually Generates Pipeline

Website Strategy vs Design: The Approach That Actually Generates Pipeline

Most B2B website projects fail because of one critical misconception: they're approached as design projects when they should be treated as strategic growth infrastructure.  In this episode, Phil explains why focusing on visuals, animation and aesthetic
Durée : 12:38
Most B2B website projects fail because of one critical misconception: they're approached as design projects when they should be treated as strategic growth infrastructure. 
In this episode, Phil explains why focusing on visuals, animation and aesthetics before strategy leads to missed timelines, blown budgets and websites that fail to generate pipeline. He breaks down the infrastructure approach that successful website projects follow, covering everything from understanding buyer journeys to building for continuous optimisation. 
You'll learn how to set proper success metrics, prioritise requirements correctly and ensure your website project delivers measurable business impact rather than just a pretty new design. 
Click here to subscribe to the new Demand Decoded YouTube channel.
Click here to see how we can help you drive demand for your business.
Id. d’épisode : 1000764242064
GUID : Buzzsprout-18853420
Date de publication : 29/4/2026 à 07:00:00

Description

Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like:- Lead generation vs. demand generation- B2B marketing strategy- Digital marketing tactics- Creating demand- Marketing attribution- Outdated and ineffective marketing strategies- Content marketingSo, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success. 

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