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The NxT Podcast

The NxT Podcast

Date de sortie : 2023-07-14
© NxT - House of Luxury Branding
The NxT Podcast - QR Code
2 épisodes
Audio
Écouter sur Apple Podcasts
2 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2023-07-14
© NxT - House of Luxury Branding
L’épisode le plus récent
[TREND] Superfake: when luxury brands are endangered

[TREND] Superfake: when luxury brands are endangered

Durée : 9:32
For several weeks now, a new trend appeared - "superfake" products - and poses a lot of challenges to the luxury industry.
What is the value of a luxury brand and the future of it if a counterfeit can beat the original?
Did these brands build a branding powerful enough to maintain their sales and their prestige around their history (and not only around their products)?
What is the future of online second-hand platforms and their certifier experts when EVEN the brands are unable to detect these counterfeits? 
Grab a coffee (or a glass of wine) and click on "Play" to get my point of view!
Want to talk about this episode? Let's chat on Instagram!
Id. d’épisode : 1000621094589
GUID : 246241
Date de publication : 14/7/2023 à 01:50:00

Description

The NxT Podcast is where successful female CEOs not only elevate their branding but also unchain it by building a whole sophisticated, wild and luxury brand universe.
If you want to know how to materialize your vision by designing exclusive and immersive brand experiences to make you stand out in an oversaturated industry, you’re in the right place. 
NxT’s founder, Amandine Steppe, shares her tips, experience and expertise to show women entrepreneurs how to turn their successful business into an iconic and timeless brand that their audience becomes obsessed with. Amandine is also joined on the show by successful female CEOs who share their own journey as the creators of high-end, world-class and highly desirable brands.
If you have a vision for your brand, The NxT Podcast will help you bring to life what you couldn’t even imagine.
So, grab yourself a coffee, turn up the sound and let’s experience REAL luxury now!

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