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Revenue Makers

Revenue Makers

6sense
Date de sortie : 2025-11-11
© 2025
Revenue Makers - QR Code
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82 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
82 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2025-11-11
© 2025
L’épisode le plus récent
LinkedIn Ads Geek Out Session

LinkedIn Ads Geek Out Session

When precision meets passion, LinkedIn advertising takes off. In this episode, AJ Wilcox, founder of B2Linked, joins Adam Kaiser to discuss what's new and what’s next for LinkedIn Ads. AJ shares how years of managing campaigns for some of LinkedIn’s
Durée : 25:14
Lecture
When precision meets passion, LinkedIn advertising takes off.
In this episode, AJ Wilcox, founder of B2Linked, joins Adam Kaiser to discuss what's new and what’s next for LinkedIn Ads. AJ shares how years of managing campaigns for some of LinkedIn’s biggest advertisers shaped his approach to targeting, measurement, and ROI. He zooms in on how improved reporting tools and better-quality data are helping marketers shift budget from search to social with confidence.
He’s helping brands rethink LinkedIn strategy, avoid costly pitfalls, and use personalization and thought leadership ads to connect more authentically, proving that when it comes to B2B, relevance always wins.
In this conversation, you’ll learn:
How B2B marketers are shifting ad spend from search to LinkedIn for higher-quality leadsWhy personalization and thought leadership ads are driving the next wave of performance on LinkedInHow to avoid the five most common (and costly) LinkedIn Ads mistakesWhy understanding LinkedIn’s new measurement tools is key to proving ROIJump into the conversation:
(00:00) Introducing AJ Wilcox
(01:09) How AJ built B2Linked into a LinkedIn-only agency
(02:18) Why LinkedIn delivers unmatched lead quality for B2B marketers
(03:41) How budgets are shifting from Google to LinkedIn
(05:10) Building a full-funnel LinkedIn strategy that drives conversions
(07:00) How LinkedIn’s new Revenue Attribution Report changes ROI tracking
(09:10) Using third-party data like 6sense to boost targeting precision
(12:00) The five most common mistakes marketers make on LinkedIn Ads
(15:57) Improving conversion tracking with LinkedIn’s Conversion API
(18:53) The rise of thought leadership and personalized ad formats
(21:00) How to scale your LinkedIn strategy efficiently
(22:46) The most ridiculous request AJ’s ever experienced
Id. d’épisode : 1000736320969
GUID : 24f5d71d-ace1-46d3-bfaf-fbbede031f3a
Date de publication : 11/11/2025 à 22:00:25

Description

There's so much noise when it comes to marketing and sales strategies, and it can be hard to differentiate between the junk and what will actually drive impact. We’re here to help make sense of the nonsense.
Through conversations with other revenue leaders, we’re going to explore the projects and campaigns they’ve executed to drive their business forward.
Whether mundane or illogically ridiculous, we’ll share key insights as we break down how, and why, they were successful in making revenue.
Proudly brought to you by 6sense, let’s make sense of the strategies others have tried so you can be one step ahead of the rest.

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