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Tenacity with Sonia C.

Tenacity with Sonia C.

Sonia Couto
Date de sortie : 2026-03-12
© All rights reserved.
Tenacity with Sonia C. - QR Code
LibreNew
122 épisodes
Audio
Écouter sur Apple Podcasts
LibreNew
122 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2026-03-12
© All rights reserved.
L’épisode le plus récent
Why Most Startups Fail: The Founder Mistakes No One Warns You About with Andrew Ackerman

Why Most Startups Fail: The Founder Mistakes No One Warns You About with Andrew Ackerman

Most startups don’t fail because founders lack ambition. They fail because founders build in a vacuum, avoid the real problem, and keep operating at the wrong level for the stage of the company. In this episode of Tenacity with Sonia C, Sonia sits dow
Durée : 53:12
Lecture
Most startups don’t fail because founders lack ambition.
They fail because founders build in a vacuum, avoid the real problem, and keep operating at the wrong level for the stage of the company.
In this episode of Tenacity with Sonia C, Sonia sits down with startup founder, investor, and author Andrew Ackerman, who has built multiple companies and invested in more than 70 early-stage startups.
Andrew shares the patterns he sees repeatedly across founders, the mistakes that quietly kill startups, and the habits that separate companies that survive from those that disappear.
One of the biggest misconceptions founders have is that building a startup is about big ideas and innovation. In reality, most founders spend the majority of their time doing whatever needs to be done just to keep the business moving forward.
Throughout the conversation, Andrew breaks down the practical lessons founders usually learn the hard way, including why startups should test ideas before building, how to identify real customer problems, and the signals investors look for when deciding whether to back a founder.
Sonia and Andrew also explore the realities of scaling a company, the pressure founders face as teams grow, and how leaders must evolve their skills at every stage of the startup journey.
This episode is a reminder that building a company isn't about avoiding mistakes, it's about recognizing signals early, learning quickly, and adapting before time and capital run out.
If you're building a startup, launching a product, or trying to turn an idea into a real business, this conversation offers insights that could save founders months, or even years, of costly mistakes.
In This Episode You’ll Learn• Why founders should test ideas before building products
• The most common mistakes first-time founders make
• How investors evaluate startup founders
• Why coachability is one of the biggest signals of success
• The importance of customer discovery in startup growth
• How founders transition from operator to CEO
• Why founders must constantly learn new skills as companies scale
• How to identify real problems vs surface-level startup challenges
Subscribe to Tenacity with Sonia C for conversations with founders and leaders building real companies and sharing the lessons they learned along the way.
Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands
Id. d’épisode : 1000754842093
GUID : 5880d5b6-3441-4257-a0cb-f4aff16d727a
Date de publication : 12/3/2026 à 13:00:25

Description

Tenacity With Sonia C is a podcast for startups, entrepreneurs, founders, and operators who want honest conversations about building, scaling, and leading real companies.
These are practical lessons from people who’ve actually built and grown businesses, not just talked about them.
Behind every success are messy decisions, setbacks, pivots, and moments where everything almost fell apart. Sonia sits down with experienced founders and CEOs to unpack what really happens behind the scenes, the hard calls, the failures, the rebuilds, and the lessons learned along the way.
No fluff. No motivational speeches. No personal brand pitches.
Just real experience and actionable takeaways you can apply to your business and life
What You’ll HearOperator-level conversations: no cliches, no exaggerations, just real business.
Unfiltered lessons from founders: wins, losses, pivots, rebuilds and scaling.
Product, leadership & growth insights: what actually moves companies forward.
Honest talk on resilience: the realities of building businesses that last.
If you want depth, clarity, and real founder wisdom, you're in the right place.

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