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The Strategy & Creative Podcast

The Strategy & Creative Podcast

Daniel Plume
Date de sortie : 2024-08-02
© Copyright 2024 Daniel Plume
The Strategy & Creative Podcast - QR Code
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8 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
8 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2024-08-02
© Copyright 2024 Daniel Plume
L’épisode le plus récent
Katie Skelton on email marketing, personal branding, and overcoming self-doubt

Katie Skelton on email marketing, personal branding, and overcoming self-doubt

Durée : 52:08
Lecture
In this episode of the Strategy & Creative Podcast, I chat with Katie Skelton, a seasoned email marketing consultant and trainer who has found her niche in helping businesses nurture relationships and drive sales through effective email strategies.
With a background in the media industry and a passion for writing, Katie describes her journey from copywriter to email marketing expert, highlighting the moments that led her to discover her true calling. She opens up about the challenges of self-doubt and the importance of investing in oneself to accelerate growth and attract clients.
Throughout the episode, Katie emphasizes the importance of consistency, commitment, and showing up for your audience. Her insights on personal branding and the role of human connection in email marketing serve as valuable reminders that people buy from people, not faceless companies.
Whether you're a seasoned marketer or just starting out, Katie's journey and expertise will make you think differently and challenge some of the assumptions you’ve made about email. Katie is proof that with the right mindset anyone can make email a core channel.
Key Takeaways:
Daily emails can increase subscriber engagement, trust, and sales, despite initial concerns about unsubscribesPersonal branding is crucial for creating authentic, human-like email communication that resonates with audiencesInvesting in yourself and seeking guidance from experienced professionals can help overcome self-doubt and accelerate growthConsistency, commitment, and showing up for your audience are essential for building relationships and attracting clientsEmail marketing is a powerful tool for nurturing one-to-one relationships and driving business growth when done strategically
Follow Katie on LinkedIn for daily updates.
Id. d’épisode : 1000664111459
GUID : c03a37a4-33f7-40a2-9dd0-c8516766ca47
Date de publication : 2/8/2024 à 10:00:00

Description

There are too many self-styled thought leaders touting tactical tips to titilate audiences from big brands with big budgets. There is not enough discussion with strategists and creative types at the brands that have to punch bigger than they are to break through. This is where the hard work happens. This is where the magic is.
This show brings together strategic minds, content creators and savvy entrepreneurs to discuss how they brought ideas, campaigns and businesses to life when they were up against it. It’s a dive into the specifics behind successful content design and delivery, an exploration of strategic frameworks or smart research that unlocked growth potential, and discussions about the trials and tribulations of the intricacies of building a business.
Guests will range from the creative industries, agencies and freelance community, solo-business owners, designers, strategists, storytellers and professors. It’s a chance to discuss great work, great thinking, and some of the shit that gets in the way.
It’s about strategy. It’s about creativity. It’s about marketing. It’s about the pursuit of success.

Adresse du flux

https://feeds.captivate.fm/the-strategy-creative-pod/

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