Orange juice is experiencing a cultural identity crisis as shifting health narratives, climate instability, and changing consumer preferences erode its historical relevance as a breakfast staple. Culture Mapping reveals the ideological tensions between its nostalgic image and modern wellness trends, while Resonance Analysis highlights the failure of brands to emotionally connect with younger consumers seeking functionality, authenticity, and sustainability. To regain relevance, the industry must reframe OJ’s identity beyond breakfast, embracing personalization, transparency, and innovation in functional beverages.

Id. d’épisode : 1000690656756

GUID : ace3b3cb-329a-46a8-99ea-1f8f24fced70

Date de publication : 9/2/2025 à 21:21:06