On this week's episode of MarTech Unravelled, I hosted Susan Gatura to walk us through the topic of the day "Making Sense of Data in MarTech". Susan is a data leader, mentor, and advocate for nurturing the next generation of data professionals in Africa. She founded Phoenix KE Analytics, a thriving data community that empowers aspiring and established data professionals through mentorship, skills development, and networking opportunities. With a background in finance and a self-taught journey into data, Susan is currently a Senior Analytics Specialist at MultiChoice Group. She has been recognized as a Top 40 Under 40 Woman in Kenya, shortlisted as DataIQ Data Champion, a finalist for the WomenTech Global Community Award, and been included in the 50 Inspiring Women in Tech in Africa 2023.

Our conversation covered:

Susan's unconventional journey into dataMisconceptions around the data professionThe data ecosystem and various roles availableRecommendations for marketers on an underutilised toolData StorytellingData PrivacyHow to keep pace in an ever evolving technology and data landscape

Id. d’épisode : 1000706669620

GUID : 34495400-2b34-11f0-9fad-a9352f7ffa95

Date de publication : 7/5/2025 à 14:50:00