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Emraude Experience

Emraude Experience

Emraude.
Date de sortie : 2025-05-09
© Rayane Keddar
Emraude Experience - QR Code
LibreNew
1 épisode
Audio
Écouter sur Apple Podcasts
LibreNew
1 épisode
Audio
Écouter sur Apple Podcasts
Date de sortie : 2025-05-09
© Rayane Keddar
L’épisode le plus récent
Designing learning experience in Luxury & Retail with Emily BDC, Global Learning Manager at CHANEL - Ep1

Designing learning experience in Luxury & Retail with Emily BDC, Global Learning Manager at CHANEL - Ep1

For this very first episode of Emraude Experience, I had the pleasure of sitting down with Emily BOISSON DE CHAZOURNES, Digital Product Manager at CHANEL. Together, we looked back on our collaboration and explored how a house like CHANEL approaches empl
Durée : 42:29
Lecture
For this very first episode of Emraude Experience, I had the pleasure of sitting down with Emily BOISSON DE CHAZOURNES, Digital Product Manager at CHANEL.
Together, we looked back on our collaboration and explored how a house like CHANEL approaches employee engagement through immersive learning experiences.
In this episode, we have a deep conversation about:
- How Design and esthetics shape learning engagement
- The challenges of aligning gamification with the codes of luxury
- Why onboarding is such a key moment in the brand experience
- And many other subjects.
I am Virgile Loisance, CEO of Emraude, have a good listening.
Emraude is a creative studio that designs immersive and interactive experiences to engage employees inside leading organizations such as CHANEL, LVMH, HERMÈS or DIOR.
To work with us, go on emraude.com
TIMELINE
00:00 - Introduction
01:35 - Impact of design and esthetics on engagement
04:01 - How to align gamification with luxury codes ?
07:25 - 2D or 3D?
08:39 - Why do luxury brands want to innovate more than other companies ?
10:30 - How can gamification be adapted to different company profiles ?
16:29 - How do you know if the learner has succeeded ?
18:06 - Onboarding is the fist interaction between the learner and the brand
20:02 - Why is CHANEL always a step above other luxury houses ?
23:46 - Adapting games and practices to different cultures
30:13 - Dealing with the high expectations of luxury brands
35:01 - How they collaborate with many teams at CHANEL ?
36:21 - Final game
Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Id. d’épisode : 1000706960074
GUID : ccc0d6449ce85ff8ed1c1e9633944300256602f9
Date de publication : 9/5/2025 à 13:51:33

Description

Emraude Experience est le podcast qui explore les coulisses de la création d’expériences immersives au service de l’engagement collaborateur.
À chaque épisode, Emraude donne la parole à ses clients, partenaires ou membres de son équipe pour revenir sur les dispositifs qu’ils ont imaginés ensemble : formations interactives, onboarding expérientiel, lancements produits…
Des conversations authentiques pour comprendre comment les plus grandes marques, notamment dans le luxe, utilisent le design, le storytelling et la technologie pour transformer la manière dont leurs équipes apprennent, s’engagent et évoluent.
Un podcast pensé pour celles et ceux qui conçoivent l’entreprise comme une expérience.
Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

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