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Inside AsembleAI: DeepTech, AI & Science

Inside AsembleAI: DeepTech, AI & Science

Mac & Sam
Date de sortie : 2026-02-25
© Mac & Sam 2025
Inside AsembleAI: DeepTech, AI & Science - QR Code
LibreNew
40 épisodes
Audio
Écouter sur Apple Podcasts
LibreNew
40 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2026-02-25
© Mac & Sam 2025
L’épisode le plus récent
EP 40: AI Analytics: From Hindsight to Foresight

EP 40: AI Analytics: From Hindsight to Foresight

AI analytics represents a fundamental shift from analyzing what happened to predicting what will happen. Traditional marketing analytics was retrospective-dashboards showing last month's performance, reports explaining why campaigns succeeded or failed.
Durée : 15:48
Lecture
AI analytics represents a fundamental shift from analyzing what happened to predicting what will happen. Traditional marketing analytics was retrospective-dashboards showing last month's performance, reports explaining why campaigns succeeded or failed. AI analytics is prospective-predictive models forecasting customer behavior, propensity scores indicating conversion likelihood, churn risk signals identifying at-risk customers before they leave.
The shift in marketing team composition is significant. Traditional teams were heavy on creative and campaign managers. AI-driven marketing teams need data scientists, analytics engineers, and marketing technologists who understand both strategy and technical implementation. The skillset evolves from "what message resonates" toward "what patterns in customer data predict behavior we can influence."
Critical pitfalls include overfitting models on historical data, optimizing for proxies rather than actual business outcomes, and creating feedback loops where AI recommendations reinforce existing biases rather than discovering new opportunities. Privacy regulations like GDPR and CCPA create constraints on what data you can collect and how you can use it for profiling.
The ROI is compelling. McKinsey research shows businesses using advanced analytics growing 10-15% faster than competitors, with 20-40% improvement in marketing efficiency through better targeting and resource allocation.
Id. d’épisode : 1000751305719
GUID : 3a5a01b5-bce2-4fbf-bdbd-2b97e187d612
Date de publication : 25/2/2026 à 03:24:19

Description

AsembleAI brings you thought-provoking conversations at the nexus of artificial intelligence, innovation, and leadership. In each episode, hosts Mac and Sam, veterans in data and tech world, sit down with AI researchers, fast‑scaling founders, Fortune 500 executives, and pioneering technologists to reveal how AI is reshaping business strategy, sparking breakthrough product development, and guiding executive decisions. Tune in for actionable insights, compelling case studies, and forward‑looking perspectives on the promises and pitfalls of AI‑driven innovation.

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