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Hitmakers, Season 2

Hitmakers, Season 2

Ana Andjelic and Lee Maschmeyer
Date de sortie : 2026-03-25
© Ana Andjelic
Hitmakers, Season 2 - QR Code
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15 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
15 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2026-03-25
© Ana Andjelic
L’épisode le plus récent
Resale as the stock market for brands

Resale as the stock market for brands

A product’s life doesn’t end at the point of sale. In fashion, it may be just getting started. There’s a strong connection between people who buy a lot on resale… and people who buy a lot of new clothing, too. They shop more. They turn over item
Durée : 58:15
Lecture
A product’s life doesn’t end at the point of sale.
In fashion, it may be just getting started.
There’s a strong connection between people who buy a lot on resale… and people who buy a lot of new clothing, too. They shop more. They turn over items faster. They return more. They discard perfectly good pieces. Which means resale isn’t replacing the primary market. It’s amplifying it.
That’s a new game.
Brands now aren’t just designing for this season. They’re designing for the afterlife of the product — for how it will circulate, hold value, signal status, and show up again in the market months or years later.
That has consequences for everything: design, merchandising, distribution, supply chain, even financial planning. Growth is no longer just about volume. It’s about durability, recognizability, inventory quality, and unit economics over time.
In this episode, we explore resale as the stock market for brands — and how the secondary market shapes value in the primary one.
Listen to our conversation here or on Apple Podcasts, Spotify or YouTube.
Get full access to The Sociology of Business at andjelicaaa.substack.com/subscribe
Id. d’épisode : 1000757297036
GUID : substack:post:192101055
Date de publication : 25/3/2026 à 16:49:19

Description

If a finance podcast married a culture podcast, you would get the Season 2 of Hitmakers. Each episode reveals the new logic that driving multiples, margins, and advantages before they appear on balance sheets. Over the course of this season, my co-host Lee Maschmeyer, the co-founder of transformation consultancy Collins, and I decode how cultural forces create market value: why Hermès is worth more than Ford, a far larger company; why Nvidia hired its first community manager; why collaborations became a staple of business; why merch is often more desirable than a brand’s core offering; and how cultural capital creates financial capital.
andjelicaaa.substack.com

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