À proposConditionsConfidentialitéContact
 
Actualisation
Unlocking Retail Media

Unlocking Retail Media

Kevel
Date de sortie : 2025-11-19
© 2025 Kevel
Unlocking Retail Media - QR Code
Libre0%
4 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
4 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2025-11-19
© 2025 Kevel
L’épisode le plus récent
The Agentic Commerce Threat: Why RMNs Must Evolve for AI with Scot Wingo

The Agentic Commerce Threat: Why RMNs Must Evolve for AI with Scot Wingo

Host James Avery welcomes serial entrepreneur Scot Wingo to dissect the rapid rise of Agentic Commerce and its imminent impact on Retail Media Networks (RMNs). Wingo, the founder of Channel Advisor, explains how large language models (LLMs) like ChatGPT
Durée : 37:25
Lecture
Host James Avery welcomes serial entrepreneur Scot Wingo to dissect the rapid rise of Agentic Commerce and its imminent impact on Retail Media Networks (RMNs). Wingo, the founder of Channel Advisor, explains how large language models (LLMs) like ChatGPT and Perplexity have evolved from simple search tools to "answer engines" and full-bore marketplaces, completing the "research, find, and buy" shopper's journey. They explore how this shift bypasses traditional retailer websites, threatening RMN ad revenue, especially since companies like Walmart are embracing the direct checkout model as a customer acquisition channel. Wingo offers a "call to action" for retailers, advising them not to ignore the trend , and details how RMNs must elevate the user experience, fix their broken product catalogs, and rethink ad strategies to be additive, drawing inspiration from Instacart's successful, coupon-driven model.
Id. d’épisode : 1000737403993
GUID : 06933931-301b-4c0c-b462-cae89abb72e7
Date de publication : 19/11/2025 à 13:00:00

Description

Unlocking Retail Media is the essential podcast for leaders and marketers navigating the rapidly evolving world of retail advertising. We move beyond day-to-day operations to explore the strategic future of the industry, covering major investment trends, the shift to hybrid marketplace models, and the existential disruption posed by Agentic Commerce. Host James Avery brings in top industry veterans and visionary founders to analyze how ground-breaking technology is transforming customer journeys, influencing product catalogs, and forcing retailers to rethink on-site, in-store, and digital media strategies to remain competitive in the modern age.

Adresse du flux

https://feeds.transistor.fm/unlocking-retail-media

Apple Podcasts : Avis des utilisateurs

Pas d'entrée