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The Design VC

The Design VC

Andy Budd
Date de sortie : 2026-01-21
© 2026 Andy Budd
The Design VC - QR Code
LibreNew
3 épisodes
Audio
Écouter sur Apple Podcasts
LibreNew
3 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2026-01-21
© 2026 Andy Budd
L’épisode le plus récent
Kate Aronowitz (GV): The Real Work Between Funding and Product–Market Fit

Kate Aronowitz (GV): The Real Work Between Funding and Product–Market Fit

A lot of early-stage problems don’t look like “design problems” at first. They look like confusion. Misalignment. A story that isn’t landing. A team shipping hard but not getting traction. In this episode I’m joined by Kate Aronowitz, a desig
Durée : 50:31
Lecture
A lot of early-stage problems don’t look like “design problems” at first. They look like confusion. Misalignment. A story that isn’t landing. A team shipping hard but not getting traction.
In this episode I’m joined by Kate Aronowitz, a design and product leader who’s worked at eBay, LinkedIn, and Facebook, and now supports founders from inside GV.
We talk about what portfolio support actually looks like when it’s done well. Kate describes it as a little like being an agency that gets invited in, except the incentives are completely different. She isn’t selling hours. She’s there to help founders make progress on the things that are hard to see from the inside, and hard to talk about when the stakes are high.
Kate shares what she tends to notice across companies, especially the gap between what gets reported and what’s really happening. Team dynamics, organisational friction, and the subtle ways a product story can drift until nobody can explain it simply anymore. We also touch on why brand is starting to matter more again, and what she’s seeing from teams who get it right early.
If you’re building a startup and want a more honest view of what “help” can look like beyond generic advice, this episode is a rare look behind the curtain.
Id. d’épisode : 1000746030951
GUID : 3cae3371-5040-49b2-9b08-481d611fd0e5
Date de publication : 21/1/2026 à 11:21:20

Description

The Design VC is a podcast about the intersection of creativity and capital — and how design can help early-stage startups turn vision into traction.
Each week, I talk with founders, investors, and founding designers about the decisions that shape the hunt for product–market fit: when to bring design in, what to look for in a great founding designer, and how design helps you earn traction (not just attention) by getting what you’re building into the hands of customers faster.
We get practical about the questions founders actually have. When should I hire a designer? What value can design bring before you’ve nailed the product? How do you use design to sharpen positioning, improve onboarding, and increase activation — not just make things look nicer?
Along the way, you’ll hear how investors think about design as a signal and a competitive edge, and how the best teams navigate the trade-offs — speed versus craft, instinct versus evidence, product versus story.
Hosted by Andy Budd, designer-turned-VC and author of The Growth Equation.
If you’re building an early-stage startup and trying to find product–market fit, this podcast will help you make smarter calls earlier.

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