Too many creative leaders are confined to a silo, disconnected from broader business strategy and structural operations. This lack of integration limits your organisational impact and prevents your company from building a true culture of cross-functional innovation.

Ivan Pols, Chief Creative Officer at what3words, and former Global Creative Director at Ogilvy and Adam & Eve, joins us to share his journey from traditional advertising to driving creativity inside a fast-growing tech company.

Ivan reveals how shifting away from the traditional agency model allowed him to apply creative problem-solving to complex business operations, showing what happens when creativity gets a seat at the executive board.

Breaking the Studio Box: Why true creative leaders need to see themselves as business partners, not just heads of a creative studio.

The Client Influence: How the willingness of a marketing leader to invest and scale work dictates impact far more than the agency itself.

Cross-Functional Creativity: Practical ways to expand creative thinking into unexpected departments like finance and operations.

The In-House Advantage: How inside access allows creatives to solve fundamental business challenges rather than just making ads.

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Id. d’épisode : 1000774745627

GUID : a3585297-5443-4a82-aa52-0f2621f42155

Date de publication : 29/6/2026 à 21:00:00