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Wake Up, Tradeshows

Wake Up, Tradeshows

Date de sortie : 2026-05-05
© Amy Mourey, Your Favorite Event Strategist
Wake Up, Tradeshows - QR Code
5 épisodes
Audio
Écouter sur Apple Podcasts
5 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2026-05-05
© Amy Mourey, Your Favorite Event Strategist
L’épisode le plus récent
The “Was The Show Worth It?” Problem

The “Was The Show Worth It?” Problem

Every event marketer knows the question is coming: “Was it worth it?” In this episode of Wake Up Tradeshows, Amy Mourey tackles the C-suite question that makes event teams sweat—and why proving ROI cannot start after the booth comes down. From vag
Durée : 23:09
Every event marketer knows the question is coming: “Was it worth it?”
In this episode of Wake Up Tradeshows, Amy Mourey tackles the C-suite question that makes event teams sweat—and why proving ROI cannot start after the booth comes down. From vague goals and fluffy recaps to badge scans with no context, Amy breaks down how to plan for proof before the event even happens.
This episode covers how to define success early, connect creative ideas to business outcomes, collect the right information on-site, and build a post-event recap that tells a real story. Because “great energy” is not a metric, your recap needs a spine, and the answer your leadership wants is not hiding in the swag catalog.
Id. d’épisode : 1000766135334
GUID : 45041ac3-392f-4c22-84b9-ecf582ae968b
Date de publication : 5/5/2026 à 01:31:19

Description

Most trade shows are expensive, boring, and forgettable.
Wake Up Trade Shows is your no-fluff guide to turning event strategy into real pipeline and ROI. Hosted by your favorite event strategist, Amy Mourey, this show breaks down why most booths fail, and how to design B2B experiences that actually sell.
If you're ready to stop wasting budget and start building events that grow your business, you're in the right place.

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